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See where you stand for free. Move to Preparation when you want to close the gaps a buyer would find. 14-day free trial, no card.

Education
See where you stand
Free

A clear read on what your business is worth and how ready it is to sell, before you commit to anything.

✓Your company profile, built and verified in minutes
✓Benchmarked against market intelligence for your sector
✓Your Exit Readiness score, with the gaps that matter
✓The exit routes open to you, explained
✓An early indication of what you could be worth
Start free
Preparation
Get ready to exit
£245/month, billed annually

£2,940 a year, or £295 monthly. Prices exclude VAT. 14-day free trial, no card.

✓Everything in Education, plus:
✓Agree what a good exit looks like for you, and by when
✓Build the documents a sale demands
✓Position your brand to command a premium
✓A briefing pack ready for advisers and buyers
✓Ask your AI Exit Advisor, any time
Start free trial
The Founding 50

The first 50 founders to choose Preparation pay £1,950 a year, locked in for life.
Your Founding 50 code arrives with your welcome email.

Start free
• How the plans fit01

Prepare like the business is going to market

Because one day it will. Selling a company is like selling a house: first you learn what makes it sellable and what yours is worth, then you fix what holds back the price, and only then do you go to market. Most founders skip the first two steps and wonder why the offer disappoints.

01 · Education
Learn what it's worth

Your readiness score, your routes and a valuation range. Free.

02 · Preparation
Fix what holds back the price

Close the gaps a buyer would find, at your own pace and in private.

03 · With our partners
Go to market with specialists

When the timing is yours, our partners support the live deal, from people and brand specialists to fractional leaders who have run deals before.

• Compare plans02

What's in each plan

Education
Preparation
In both plans
Company profile, verified
Built from your details and public sources in minutes.
✓
✓
Sector market intelligence
How you compare with businesses in your sector.
✓
✓
Exit Readiness score and gaps
Where you stand, and the gaps a buyer would find.
✓
✓
Exit routes explained
Trade sale, MBO or EOT, and what each means for you.
✓
✓
Early valuation range
An indicative range from your revenue, EBITDA, growth and sector.
✓
✓
Only in Preparation
Exit Goals: target value and date
Set the exit you want and by when, then close the gap.
—
✓
The documents a sale demands
Build the paperwork a buyer will ask for, before they ask.
—
✓
Brand Intelligence
Evidence your brand's value so it commands a premium.
—
✓
Briefing pack for advisers and buyers
One pack that gets advisers and buyers up to speed.
—
✓
AI Exit Advisor
Ask anything. It already knows your numbers.
—
✓
Introductions to specialist partners
The people you need when you go to market.
—
✓
Price
Free
From £245/month
Start free
Start free trial
• FAQ03

Pricing questions

Anything else? Get in touch →

Do I need a card to start?

No. Education is free, and the Preparation trial runs for 14 days without a card.

What happens when the trial ends?

You choose. Stay on Education for free, or move to Preparation.

Can I pay monthly?

Yes. Preparation is £295 a month, or £245 a month billed annually (£2,940 a year).

Do prices include VAT?

No. All prices exclude VAT.

What is the Founding 50?

The first 50 founders to choose Preparation pay £1,950 a year instead of £2,940, locked in for life. Sign up as normal: your Founding 50 code arrives with your welcome email, and again before your trial ends.

Who helps when I'm ready to sell?

Our specialist partners. When you're ready to go to market, we introduce the people you need for the live deal.

Private by design
Nobody is told. Not your team, not buyers, not advisers.
Your data is never sold or shared.
Encrypted, UK-hosted, and yours to delete.

Start with where you stand. Finish with the exit you want.

Your Exit Readiness score and valuation range in about 15 minutes. Free to start, private, no card.

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