Straight answers for founders getting exit-ready.

An AI-native platform that helps UK founder-led businesses with £1M–£10M revenue get exit-ready. It brings together verified market, financial and brand intelligence, a structured readiness assessment, exit options, exit goals and due diligence analysis, all pulled together by an AI Exit Advisor.

TFE® doesn't sell your business. It prepares it. Brokers step in once you're ready to go to market. TFE® gets you ready beforehand, so when you do bring in an adviser, you negotiate from strength rather than scrambling through due diligence.

Sign up free and build your company profile. Most founders do it in minutes. Your readiness score and market position are generated from there, and no card is needed.

No. Education is self-serve: you provide your company details and the platform pulls the rest from public sources. An adviser becomes useful once you move towards an actual transaction, not before.

Our specialist partners. TFE® prepares you; it doesn't run the sale. When you're ready to go to market, we introduce the people you need for the live deal.

Education is free. Preparation is £245 a month billed annually (£2,940 a year), or £295 billed monthly. All prices exclude VAT.

Yes, there's a trial, and no, you don't need a card. Every founder gets 14 days of full Preparation access free. Education stays free for good.

You choose. Move to Preparation, or stay on Education, which remains free.

The first 50 founders to choose Preparation pay £1,950 a year instead of £2,940, locked in for life. Sign up as normal: your Founding 50 code arrives with your welcome email, and again before your trial ends.

Yes. Most founders start on Education to see where they stand, then move to Preparation when they're ready to do the work that lifts their value.

Yes, with no exit fees or lock-in penalties. Cancellation takes effect at the end of your current billing period.

No. All prices exclude VAT.

No. Nobody is told: not your team, not buyers, not advisers. You decide if and when to share anything.

Yes. Data is encrypted in transit and at rest, access is restricted on a need-to-know basis, and the platform's infrastructure is reviewed regularly for security: the same baseline a buyer's due diligence would expect to see.

Only you and, if you choose to share it, your own professional advisers. TFE® doesn't sell your data, and it isn't shared with any third party beyond the processors needed to run the platform (for example hosting, payments and AI processing), all contractually bound to the same data protection standards.

No. TFE® is an educational and exit preparation platform, not a regulated financial adviser. Its outputs (readiness scores, indicative valuations, exit route analysis) are designed to prepare you for professional advisory conversations, not replace them.

Five areas most founders overestimate by 30–40%: strategy, financials, operations, people and risk. It's an honest baseline, built around the questions buyers ask in due diligence, answered on your terms first, not under pressure.

Verified public sources, not self-reported positioning. You get Ideal Customer Profile segmentation, a competitive comparison scored the way buyers weigh it, and a view of where competitive pressure bites hardest, so you can defend the right ground before going to market.

Your accounts, ratios and ownership structure, pulled directly from Companies House: data buyers trust more than a founder's own spreadsheet. It flags filing gaps, thin margins or ownership anomalies early, and benchmarks your ratios against sector norms.

Yes, through our partnership with The Brand Exit®. Strong, well-documented brands can command a 20–40% valuation premium. Buyers see loyal-customer brands as lower risk, and that holds for B2B businesses as much as consumer ones.

Exit Options sets out the trade-offs between routes (trade sale, private equity, management buyout, employee ownership) because each optimises for something different: speed, price, legacy or control. Exit Goals then lets you set a target valuation and date, showing the gap to close and the levers that close it.

A conversational adviser built into the platform, grounded in your live scores, market intelligence and financials, so its answers reference your actual numbers, not generic advice. Ask it things like “why is my financials score low?” and it draws directly on your context.

A customisable, board-ready report combining whichever modules you choose (market analysis, readiness scores, exit options, valuation and journey planning, and risk), each with an adjustable level of detail, from executive summary to full detail.

Quarterly. Readiness, market position and the valuation gap all shift as you work through the plan. Re-running the assessment tracks genuine progress rather than guesswork.